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Should The FIFA Corruption Arrests Lead To A Loss Of Sponsors?

International soccer fans were shocked when eight FIFA officials were charged with fraud. Will the "World Cup of Fraud" affect FIFA with a loss of sponsors?

69% of writers and pundits say no
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Should The FIFA Corruption Arrests Lead To A Loss Of Sponsors?  

Writers and pundits who say or about the topic, "Should The FIFA Corruption Arrests Lead To A Loss Of Sponsors?"
last 24 hours | time
Why Sepp Blatter's Resignation Has Been Great for FIFA Sponsors - TIME
"...In one way or another, FIFA sponsors said this week that they welcomed Blatter's resignation. For instance, a McDonald's statement said that the move represents a first step in gaining back trust from fans worldwide. In the short run at least, Sepp's resignation also gained McDonald's, Bud, Adidas, and other FIFA sponsors a little extra attention for their brands...." see full article


922 days ago | forbes
FIFA Sponsors Sent Scrambling - Forbes
"...The current FIFA corruption scandal, however, is proving to be a very different animal. So far not a single sponsor has dropped its deal with the world's governing soccer organization. Additionally, sponsors are surely to be excited with Tuesday's news from Zurich that FIFA President Sepp Blatter has resigned from the organization. Blatter oversaw FIFA for 17 years neglecting the widespread corruption that was going on.Considering Sterling lost his sponsors and his team as a result of his long-established bigotry, it is interesting that FIFA has yet to lose a dime over its own current scandal. And now with Blatter's resignation FIFA sponsors will be feeling much better then when FIFA officials were first arrested last week...." see full article


923 days ago | huffingtonpost
Soccer's FIFA Is Morally Bankrupt - Corporations Should Suspend Sponsorships ... - Huffington Post

"...Leaders are responsible for creating a moral climate in their organizations, and ensuring that its business affairs are carried out with integrity. Of course, there will always be individuals who deviate from company policy, in which case high integrity leaders move swiftly to terminate them and take appropriate follow-up action to prevent repeat incidents.The vast majority of today's business leaders do precisely that. The exceptions, such as Blatter, give a poor name to all who view leadership as a higher calling. High integrity leaders must support firm action against those who destroy important enterprises like world soccer.The sponsors whose funds are being used by corrupt leaders like Blatter and his compatriots should take definitive action now. Instead of "reviewing the situation," they should collectively suspend their corporate relationships with FIFA. This definitive statement can reshape soccer and restore integrity...." see full article


924 days ago | adage
FIFA Sponsors Tackle a Scandal, Gingerly - AdAge.com
"...In a statement, Coke said it "does not condone human rights abuses anywhere in the world. We know FIFA is working with Qatari authorities to address questions regarding specific labor and human rights issues." Visa said it has "expressed our grave concern to FIFA."The FIFA controversies come as consumers, especially millennials, are choosing brands not just for their products but what they stand for. Governance and citizenship account for 29.5% of corporate-reputation scores calculated by reputation firm the Reputation Institute. Marketers probably won't see their reputations hurt unless they are specifically implicated in wrongdoing, said Brad Hecht, VP-chief research officer at the institute. But they have a chance to improve their image by influencing FIFA for the better, he said. And that means going beyond simply issuing statements...." see full article


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926 days ago | screamer.deadspin
FIFA Sponsors Double Down On Endorsement Of Slavery - Deadspin
"...If you expected this week's sham re-election of Sepp Blatter after a massive federal corruption takedown to be the final straw in corporate slave sponsors' relationship with FIFA, you have far too optimistic a view of the world. McDonald's, Anheuser-Busch, Coca-Cola, Visa, and other FIFA sponsors are smiling and nodding their heads, while backing the corrupt regime to the very end...." see full article


926 days ago | fortune
The pressure on FIFA sponsors is mounting - Fortune
"...In response to the mounting criticism, Visa has issued two separate statements first one last week that expressed grave concern over the migrant worker conditions, then a stronger one this week over the corruption charges that said, Our disappointment and concern with FIFA in light of today's developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization Should FIFA fail to do so, we have informed them that we will reassess our sponsorship. Adidas issued a statement this week as well, saying it was deeply concerned and calling for the organization to become more transparent, but stopped short of spelling out the consequences if FIFA failed to respond. Adidas' position as a World Cup partner is one of the key global marketing advantages it has left over Nike Inc. NKE -0.62% , which would be an obvious candidate to replace it if it walked away from FIFA (reputational issues allowing)...." see full article


927 days ago | washingtonpost
After FIFA arrests, corporate sponsors face big dilemma - Washington Post (blog)

"...Not only might it be a responsible move for the corporations, but it could collectively add pressure to FIFA to change. Cornwell, however, is skeptical that many sponsors will head for the exits. Given the lure of the World Cup's unparalleled audience, she said, brands are more likely to say they want to continue to support the sport or even cast the charges as something that could eventually have a positive impact.Sponsors might say "we're still there for the soccer and we're so glad that the organizing body for one of the major forces in soccer is being cleaned up," Cornwell explained. Still, that argument will be harder for companies to credibly make as long as FIFA continues to have the same leadership in place. After all, FIFA President Joseph "Sepp" Blatter who was not charged in Wednesday's indictment has presided over the organization for a 17-year tenure that has includedformer allegations of corruption. And on Friday, Blatter is expected to be re-elected to his fifth term as its president...." see full article


928 days ago | eurosport
Sponsors dismayed by corruption allegations at FIFA - Eurosport
"...World Cup sponsors are in an awkward position because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the long term."The value of the sponsorships is very high or they wouldn't be prepared to pay so much for it," said Interbrand Chief Executive Jez Frampton. "Football is one of the few global properties that enables you to connect with people around the world."German sportswear company Adidas and beverage company Coca-Cola Co called on FIFA to increase transparency and resolve the controversy...." see full article


928 days ago | fortune
FIFA corruption: What's a sponsor to do? - Fortune
"...Any responsible brand manager of a sponsor should have known they were playing with fire, and that it was a proverbial game of chicken. These companies took a calculated risk and chose to be lulled by FIFA's assurance that they had the situation under control.But by taking that risk, they have put their own reputations in jeopardy. All of that hard work could be tainted by their association with FIFA if they don't choose their course carefully from here on out...." see full article


928 days ago | time
Major FIFA Sponsors Don't Want to Talk About Qatar, Either - TIME
"...So FIFA's most galling corruption isn't directly connected to the headline-grabbing U.S. indictments. (Yesterday, the Swiss government announced it has launched a criminal investigation into the bid process for both the 2018 World Cup in Russia and the 2022 Cup in Qatar). If anything, the publicity surrounding the arrests will shine further light into the Qatar crisis.And what do Visa and other sponsors have to say about Qatar? Not a whole lot...." see full article


928 days ago | time
Fallout From FIFA Corruption Probe Intensifies - TIME
"...Corporate sponsors are scrambling to distance themselves from the sprawling corruption dragnet launched against soccer's global governing body, the International Federation of Association Football (FIFA), by American and Swiss authorities this week.On Wednesday, prosecutors in the U.S. unveiled a 47-count indictment against 14 defendants tied to the federation, including nine FIFA officials, who are accused of involvement in racketeering, wire fraud and money-laundering conspiracies...." see full article


928 days ago | espn.c
Sponsors yet to drop FIFA amid investigation - ESPN.co.uk
"...FIFA's corporate sponsors have not pulled away from the under-fire organization after news of U.S. and Swiss authorities' corruption case against soccer's governing body on Wednesday.While some companies have issued strong statements in light of the investigation, none have declared intentions to sever their deals with the organization as a result of the fallout.Adidas, which has been a sponsor of FIFA for the past 45 years and whose deal runs for another 15, was the first top sponsor to issue a statement on Wednesday morning...." see full article


928 days ago | huffingtonpost
FIFA Sponsors Must Act Now to Save the Game

"...FIFA's response demonstrated that they could care less and are oblivious to their crumbling empire. They announced that there would be no delay of Friday's scheduled vote for FIFA President, in which the imperious Blatter is expected to win a fifth term (with support from the beneficiaries of FIFA corruption) -- despite calls by the European soccer federation to postpone the vote. In addition, FIFA issued a terse statement that the 2022 World Cup would be played in Qatar as scheduled, dismissing calls for a revote on awarding the 2022 bid.This is not all that surprising given that, even with activists targeting FIFA sponsors (see below) and the specter of bad publicity due to sponsoring a tournament built by slave labor and the latest news, FIFA's principal sponsors Adidas, Budweiser, Coca-Cola, Hyundai and McDonalds have done nothing more than issue tepid statements "expressing concern". So if confirmed reports of slave labor and a Justice Department call for cleaning house are not sufficient to take action, what is?..." see full article


928 days ago | bbc.c
Fifa scandal 'a disaster' for sponsors - BBC News
"...Pitch-side exposure at World Cup matches, accompanied by high-profile advertising campaigns, means that backing the World Cup guarantees getting your company promoted in all parts of the globe.However, having spent tens of millions of pounds to be associated with sporting excellence, those famous brands now find their name and products associated with the increasingly tarnished Fifa brand, arrests and allegations of "rampant, systemic, and deep-rooted corruption".A number of the sponsors - Coca-Cola, Adidas and Visa - have made known their concerns about what is happening at Fifa, with the latter particularly vociferous, warning that unless the global governing body makes "changes now", it would "reassess our sponsorship"..." see full article


928 days ago | nytimes
Scandal Creates a Tricky Spot for FIFA Sponsors

"...Visa's response was the most indignant of the World Cup sponsors who issued statements after the indictments. The others focused on broad, nonspecific concerns about ethics and the allegations, with little elaboration. None, including Visa, criticized any of the individuals indicated or mentioned Sepp Blatter, the powerful president of FIFA, who was not charged. None threatened to drop their World Cup deals.Coca-Cola said: This lengthy controversy has tarnished the mission and ideals of the FIFA World Cup, and we have repeatedly expressed our concerns about these serious allegations. We expect FIFA to continue to address these issues thoroughly. McDonald's said that it takes matters of ethics and corruption very seriously, while Adidas said that it was fully committed to creating a culture that promotes the highest standards of ethics and compliance. ..." see full article


928 days ago | qz
The FIFA corporate sponsor corruption dashboard - Quartz
"...It's hard to imagine the big World Cup television deals that provide most of the funding going away. The problem with FIFA's history of scandal is always that it can hide behind the massive popularity of the sport it brings, and someone will always pony up to broadcast the global soccer competition.But the sponsors who are paying simply to associate their brands with FIFA $1.6 billion alone in 2014 have a bit more leeway to walk away, as Sony did last year. That's especially true as some clever firms have already dodged both the fees and the ethical complications to share their message at the World Cup...." see full article


929 days ago | washingtonpost
After FIFA arrests, what's a corporate sponsor to do? - Washington Post (blog)

"...The unprecedented nature of these indictments means it won't be easy for sponsors to ignore them. "You can't continue business as usual," Cornwell said. Yet, at the same time, "they will also want to continue their relationship with soccer."After all, the massive scale and reach of the World Cup makes it a global branding opportunity with almost no equal. The 2010 World Cup's final match had an in-home audience reach of nearly 910 million, and an estimated715 million people watched the finals in 2006 in Germany. This year's Super Bowl, by comparison, drew 114 million...." see full article


929 days ago | ibtimes
If FIFA Loses Sponsors, It Could Be Hard For Them To Find New Ones - International Business Times
"...With problems swirling not only around the Brazilian World Cup but around the ones scheduled for Russia and Qatar, five sponsors, including Castrol, Continental Tyres, Johnson & Johnson, Sony and Emirates have either walked away from the football federation or announced that they will not renew their deals. Sponsor reaction in the coming days is likely to be varied.Some may make a show of pulling out; others will just quietly not renew their deals. I think these sponsors are going to run the gamut from letting this lapse to making a big corporate statement, said David Carter, the executive director of the Sports Business Institute at USC's Marshall School of Business.And while none of FIFA's top sponsors has indicated a definitive move in one direction or another, they may all feel compelled to act soon. FIFA is scheduled to hold an election Friday that will determine its president, and brands will want to get themselves into position before that happens. By Friday's election, we'll be 48 hours into this scandal, Carter said. I think it would be unusual for any corporation or anybody doing business with FIFA to defer a decision until after the election. ..." see full article


929 days ago | sfgate
FIFA may face more pressure from sponsors - SFGate
"...That doesn't mean sponsors will sit back as quietly as they have for years during previous FIFA scandals. Recently, they have been more and more vocal about problems.Last week, for example, Adidas, Coca-Cola and Visa urged FIFA to push Qatar to improve conditions for migrant workers as the small Arabian Gulf country prepares to host the 2022 World Cup...." see full article


929 days ago | ctvnew
Following FIFA arrests, sponsors urged to press for change - CTV News
"...Wednesday's developments, which have also seen Swiss prosecutors open criminal proceedings into FIFA's awarding of the 2018 World Cup to Russia and the 2022 tournament to Qatar, should prompt them to demand change, according to a leading official at a global non-governmental organization."If you are putting many, many millions of euros into a business, then you definitely have a right and responsibility to demand that you are not tainted," said Cobus de Swardt, the managing director of campaigning group Transparency International.De Swardt said Wednesday's developments should act as a "wake-up call" for everyone involved with FIFA, including the companies themselves, to push for big changes to the governing body's structures and practices. To start with, he said Friday's FIFA presidential election should be postponed and the current leader, Sepp Blatter, should be urged not to run again...." see full article


929 days ago | en-maktoob.news.yahoo
FIFA scandal: McDonald's, other World Cup sponsors concerned - Yahoo! Maktoob News
"...But none of the sponsors, whose funding is essential to FIFA but whose marketing efforts risk being undermined by the cloud from the latest football scandal, went so far as to withdraw its sponsorship of the sport."We expect all of our partners to maintain strong ethical standards and operate with transparency," said Budweiser, the US beer unit of Belgian brewing giant AB InBev.McDonald's, the fast food giant, called the news of the arrests and 14 indictments of football officials and sports markets by the US Justice Department "extremely concerning.""McDonald's takes matters of ethics and corruption very seriously," the company said in an emailed statement."We are in contact with FIFA on this matter. We will continue to monitor the situation very closely."Adidas, the German sportswear group, said it would encourage football's global governing body "to establish and follow transparent compliance standards in everything they do.""The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners."However, it added, "Adidas is the world's leading football brand and we will continue to support football on all levels."..." see full article


929 days ago | bloomberg
World Cup Sponsors Putting Pressure on FIFA to Resolve Scandal - Bloomberg
"...Still, it's unclear whether the scandal will prompt World Cup backers to pull out of such a high-profile event. The sponsors, which also include Adidas AG and Visa Inc., may conclude that the Justice Department allegations of systemic and deep-rooted corruption don't undermine the game's integrity in the way performance-enhancing drugs or match-fixing do, said Kevin Alavy, a managing director at sports media analysis firm Futures Sport & Entertainment.Large sponsors can't risk tarnishing their reputations with even a whiff of wrongdoing, so they're likely to examine their ties with FIFA. The U.S. indictment Wednesday outlined two decades of fraud, and Swiss officials said they're investigating alleged money laundering related to the selection of the host countries for the next two World Cups, in Russia and Qatar...." see full article


929 days ago | chicagotribune
With FIFA's cesspool running over, sponsors must make a stink - Chicago Tribune

"...Blatter and FIFA will withstand the earthquake unless the multinational sponsors who feed from the trough of the World Cup's massive money-making machine decide they no longer want to risk feasting on an organization with a poisoned reputation.They likely will be satisfied with issuing self-righteous, self-serving statements about ethics, as Adidas and Coca-Cola already have. There is a reason why people and companies who reap such financial benefits are called filthy rich...." see full article


929 days ago | bloombergview
FIFA's Corporate Sponsors Abet Soccer's Corruption - Bloomberg View
"...The silence from the other sponsors says as much as Adidas' statement doesn't: That the business of sponsoring global soccer still outweighs the bad press from FIFA's shenanigans. These companies are making a bet that the global fervor for the Beautiful Game is enough to withstand a legal fight with the American government.That may be true -- soccer is probably too big to fail -- but FIFA might not be, at least not against its own corrupting power. According to a Transparency International poll of 35,000 people from 30 different countries, 69.2 percent of soccer fans have no faith in FIFA. In the last year, some big-name sponsors have started to take notice, with Emirates, Johnson & Johnson and Sony ending partnerships with Blatter's group. ..." see full article


929 days ago | chicagobusiness
Will McDonald's rethink FIFA sponsorship? - Crain's Chicago Business
"...Companies pay tens of millions of dollars a year for the right to associate their names with soccer's quadrennial tournament, the world's most popular sporting event. Getting in front of all those fans may be too good to pass up. Football is far and away the world's most popular sport and the World Cup is its most important event, said Alavy.The balance between wanting a squeaky-clean image and getting access to soccer's huge global fan base presents a quandary for international brands. The best solution may be for FIFA to deal with the charges strictly and decisively to protect sponsors, said one European executive whose company works with FIFA and didn't want to be quoted talking about internal matters...." see full article


929 days ago | thestarphoenix
How quickly will FIFA sponsors like Adidas, Coca-Cola and Visa move - if at all? - Saskatoon StarPhoenix
"...While the biggest sponsors of soccer's World Cup probably will take a close look at their relationships with FIFA after Wednesday's indictments of officials at the sport's governing body, they're unlikely to take any immediate action.Companies including Adidas AG, Coca-Cola Co. and Visa Inc. may conclude that the U.S. Justice Department allegations of "systemic and deep-rooted corruption" don't undermine the game's integrity in the way performance-enhancing drugs or match-fixing do, said Kevin Alavy, a managing director at sports media analysis firm Futures Sport + Entertainment. Bribes and kickbacks were meant to influence the awarding of media and marketing rights, and the choice of the host country for the 2010 World Cup, according to the U.S...." see full article



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